The restaurant chain, known as Culver’s, has branded its business with specific white and blue colored lighting designs to evoke brand recognition and create an eye-catching appeal for patrons. Culver’s, which opened its restaurant in 1984, is headquartered in Wisconsin and, as of June 2019, operates over 710 restaurants across 25 states, with 18 currently under construction. As new locations for this successful and tasty business model continue being opened around the Midwest and throughout the United States, franchisees want to ensure they harness the full benefits of attracting patrons to their amazing company location further to build upon their business success as the founders George and Ruth Culver did when they transitioned A&W location colors from orange and brown, to the now infamous white and blue associated with Culver’s restaurants which are taking the country by storm with their delicious ButterBurgers and Frozen Custards.
With each new location being established, franchisee owners will notice many benefits to opening a Culver’s franchise, particularly a guide and SOP that provides what is required to establish, operate and maintain a new Culver’s location in their desired area in the USA. These benefits also include fundamental lighting that every commercial location should have for safety and appeal to satisfy brand requirements for their patrons, which often includes lighting fixtures, kitchen equipment, and inventory. Like many brand franchisee opportunities, Culvers allows and advises their owners to maintain and improve lighting fixtures for their establishment as they desire without corporate approval if they adhere to their current standards and specifications.